Case study

Creating a marketing platform

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Cisco makieta

Challenge

To create a fully-fledged innovative marketing platform.

Results

We spent three months to come up with a fully functional, end-to-end platform featuring many innovative solutions, including a possibility to carry out A/B tests virtually on the fly.

Pride

We eliminated the need to set up an account, substituting it with a system of user identification on the basis of e-mail address and cookie files. This had a major impact on the increase in the number of conversions on the platform.


References

5.0

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“Thanks to Webini’s ability to truly understand customer’s business needs, they are the only software house that is capable of co-creating your platform and not only of writing the code that’s behind it.”

Piotr Kwietniak
Marketing Manager