Development of a marketing platform
Microsoft wanted to run a campaign to promote its Office 365 suite for business. The purpose of the platform, apart from showcasing the product and arousing the interest of the target audience, was to get contact details and B2B leads.
We created an interactive platform which dynamically adapted its appearance, content, and suggested products from the Office 365 suite based on the collected data about the behaviour and needs of a given user. The platform was live throughout the entire period of the promotional campaign (6 months) and yielded the expected outcome in the form of B2B leads.
We decided to go for behavioral analysis and decoding the needs of the target audience. We made use of a range of innovative solutions, including e.g. content personalization, lead generation mechanisms, and marketing automation. Adapting the appearance of sub-pages and the content to users’ personality types and objectives translated into a huge number of generated leads.
Our other implementations
Feature migration to version 2.0 of the system
Moving the existing platform to a new, clear structure 2.0. Complete elimination of technical debt, paving the way for scalability and arranging for an option to develop the system without limits.
nearly 500 features
were migrated in the course of the development of a new system
AMP for Grupa Wirtualna Polska’s portals
A seamless implementation of AMP to improve the performance of 23 Wirtualna Polska services, resulting in reducing the page loading time even seven times.
we implemented the technology on 23 portals of Grupa WP