Many brands achieve great results when they speed up their platforms & websites. Its widely known that speed is essential in areas like User Experience and SEO. But what quantifiable data brands gathered around speeding up? Let’s take a look at the comprehensive list of achievements in following areas: Ad View,
Cart Abandonment Rate,
Page per Session,
Time on Page,
User engagement. Let’s dive right in!
Walmart noticed a 2% increase in conversions for every 1 second improved page loading speed
The BBC has noted that it loses 10% of its traffic for every additional 1 second of page load
$ 18 trillion is lost annually due to abandoned baskets
According to Akamai (2017), 1 second in page loading delay can reduce conversion by up to 7%
47% of users expect the site to load in 2 seconds and less
52% of users say that the page loading speed affects their loyalty to the store
2 seconds of page loading delay during transactions can increase the likelihood of cart abandonment by 87%
People clicking from BMW.com to a BMW sales site has soared from 8% to 30%, nearly four times higher than before.
57% of transactions initiated end in abandoning the cart
57% of users left the slow-running store and bought from the competition
79% of buyers who have experienced a page performance issue never buy on this page again
Accelerating the page from 8 seconds to 2 seconds can increase the conversion rate by 74%
AliExpress reduced page loading time by 36% and recorded an increase in orders by 10.5% and increase in conversion of new users by 27%
Amazon has found that each delay of page loading by 0.1 second reduces sales by 1%
AutoAnything reduced the page loading time by half, resulting in a 12-13% increase in sales
A 2-second page load delay can increase your bounce rate by more than 100%
Shopzilla has accelerated the page from 6 seconds to 1.2 seconds, which resulted in a 12% increase in revenue and a 25% increase in views
For Mobify, every 100ms decrease in homepage load speed worked out to a 1.11% increase in session-based conversion, yielding an average annual revenue increase of nearly $380,000
58% of all mobile customers expect sites to render as quickly as their home computers.
COOK noted a 7% increase in conversions, a 7% decrease in bounce rates and a 10% increase in pages per session by reducing page load time by 0.85 seconds
The user visits 8.9 pages of a given service if the loading speed is 2 seconds, and 3.3 pages when this speed is 8 seconds
When the page loads for more than 3 seconds, more than half (53%) of users leave it, you can spend a lot of money on the usability of the page, appearance, functionality, good content, but the slow operation of the page means that more than half of the users will not even see it.
Smartfurniture.com has accelerated the site and has seen a 20% increase in organic traffic
Pinterest, accelerating its platform by 40%, recorded an increase in Google traffic and a 15% increase in registration
Yahoo has seen a 9% increase in traffic for every 0.4 second improvement in page load speed
On websites that load 5 seconds (compared to 19s!) Users spend 70% more time
A 100ms decrease in checkout page load speed amounted to a 1.55% increase in session-based conversion, which in turn yielded an average annual revenue increase of nearly $530,000.
Pages that load in 2 seconds have a bounce rate of 9%, and pages that load in 5 seconds have a 38% bounce rate
If the store earns $ 100,000 per month (PLN 370,000), then improving the page loading speed by 1 second will bring an additional $ 7,000 per month (PLN 26,000).
Pages that load in 5 seconds instead of 19 seconds (2016 average) have 25% higher ad viewership, 70% longer sessions and 35% lower bounce rate
40% of consumers will leave a page that takes longer than three seconds to load.
Mozilla noticed 60 million more downloads a year, only accelerating the website by 2.2 seconds