Brands Speed Up achievements report

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#speedup #pagespeed

01.06.2020

Many brands achieve great results when they speed up their platforms & websites. Its widely known that speed is essential in areas like User Experience and SEO. But what quantifiable data brands gathered around speeding up? Let’s take a look at the comprehensive list of achievements in following areas: Ad View, Bounce Rate, Conversion Rate, Cart Abandonment Rate, Page per Session, Page view, Revenue, Time on Page, Traffic, User engagement. Let’s dive right in!



Walmart
Conversion Rate increase
Walmart noticed a 2% increase in conversions for every 1 second improved page loading speed

BBC
Traffic decrease
The BBC has noted that it loses 10% of its traffic for every additional 1 second of page load

Aliexpress
Revenue decrease
Conversion Rate decrease
$ 18 trillion is lost annually due to abandoned baskets

Dynatrace
Akamai
Conversion Rate decrease
According to Akamai (2017), 1 second in page loading delay can reduce conversion by up to 7%

mPulse mobile
User engagement increase
47% of users expect the site to load in 2 seconds and less

Dynatrace
Akamai
52% of users say that the page loading speed affects their loyalty to the store

Aliexpress
Cart Abandonment Rate increase
2 seconds of page loading delay during transactions can increase the likelihood of cart abandonment by 87%

BMW
Revenue increase
People clicking from BMW.com to a BMW sales site has soared from 8% to 30%, nearly four times higher than before.

Baymard Institute
Cart Abandonment Rate increase
57% of transactions initiated end in abandoning the cart

Shopify
Bounce Rate increase
User engagement
57% of users left the slow-running store and bought from the competition

Dynatrace
Akamai
User engagement decrease
79% of buyers who have experienced a page performance issue never buy on this page again
Shopify
Conversion Rate increase
Accelerating the page from 8 seconds to 2 seconds can increase the conversion rate by 74%
Aliexpress
Conversion Rate increase
Revenue increase
AliExpress reduced page loading time by 36% and recorded an increase in orders by 10.5% and increase in conversion of new users by 27%

Amazon
Revenue decrease
Amazon has found that each delay of page loading by 0.1 second reduces sales by 1%

AutoAnything
Revenue increase
AutoAnything reduced the page loading time by half, resulting in a 12-13% increase in sales
Case study
source

Dynatrace
Akamai
Bounce Rate increase
A 2-second page load delay can increase your bounce rate by more than 100%

Shopzilla
Revenue increase
Page view increase
Shopzilla has accelerated the page from 6 seconds to 1.2 seconds, which resulted in a 12% increase in revenue and a 25% increase in views

Mobify
Conversion Rate increase
Revenue increase
For Mobify, every 100ms decrease in homepage load speed worked out to a 1.11% increase in session-based conversion, yielding an average annual revenue increase of nearly $380,000
Case study
source

Shopify
User engagement
58% of all mobile customers expect sites to render as quickly as their home computers.

Cook
Conversion Rate increase
Bounce Rate reduction
Page per Session increase
COOK noted a 7% increase in conversions, a 7% decrease in bounce rates and a 10% increase in pages per session by reducing page load time by 0.85 seconds
Case study
source