Many brands achieve great results when they speed up their platforms & websites. Its widely known that speed is essential in areas like User Experience and SEO. But what quantifiable data brands gathered around speeding up? Let’s take a look at the comprehensive list of achievements in following areas: Ad View, Bounce Rate, Conversion Rate, Cart Abandonment Rate, Page per Session, Page view, Revenue, Time on Page, Traffic, User engagement. Let’s dive right in!
Walmart
Conversion Rate increase
Walmart noticed a 2% increase in conversions for every 1 second improved page loading speed
BBC
Traffic decrease
The BBC has noted that it loses 10% of its traffic for every additional 1 second of page load
Aliexpress
Revenue decrease
Conversion Rate decrease
$ 18 trillion is lost annually due to abandoned baskets
Dynatrace
Akamai
Conversion Rate decrease
According to Akamai (2017), 1 second in page loading delay can reduce conversion by up to 7%
mPulse mobile
User engagement increase
47% of users expect the site to load in 2 seconds and less
Dynatrace
Akamai
52% of users say that the page loading speed affects their loyalty to the store
Aliexpress
Cart Abandonment Rate increase
2 seconds of page loading delay during transactions can increase the likelihood of cart abandonment by 87%
BMW
Revenue increase
People clicking from BMW.com to a BMW sales site has soared from 8% to 30%, nearly four times higher than before.
Baymard Institute
Cart Abandonment Rate increase
57% of transactions initiated end in abandoning the cart
Shopify
Bounce Rate increase
User engagement
57% of users left the slow-running store and bought from the competition
Dynatrace
Akamai
User engagement decrease
79% of buyers who have experienced a page performance issue never buy on this page again
Shopify
Conversion Rate increase
Accelerating the page from 8 seconds to 2 seconds can increase the conversion rate by 74%
Aliexpress
Conversion Rate increase
Revenue increase
AliExpress reduced page loading time by 36% and recorded an increase in orders by 10.5% and increase in conversion of new users by 27%
Amazon
Revenue decrease
Amazon has found that each delay of page loading by 0.1 second reduces sales by 1%
AutoAnything
Revenue increase
AutoAnything reduced the page loading time by half, resulting in a 12-13% increase in sales
Dynatrace
Akamai
Bounce Rate increase
A 2-second page load delay can increase your bounce rate by more than 100%
Shopzilla
Revenue increase
Page view increase
Shopzilla has accelerated the page from 6 seconds to 1.2 seconds, which resulted in a 12% increase in revenue and a 25% increase in views
Mobify
Conversion Rate increase
Revenue increase
For Mobify, every 100ms decrease in homepage load speed worked out to a 1.11% increase in session-based conversion, yielding an average annual revenue increase of nearly $380,000
Shopify
User engagement
58% of all mobile customers expect sites to render as quickly as their home computers.
Cook
Conversion Rate increase
Bounce Rate reduction
Page per Session increase
COOK noted a 7% increase in conversions, a 7% decrease in bounce rates and a 10% increase in pages per session by reducing page load time by 0.85 seconds
Aliexpress
Page per Session increase
The user visits 8.9 pages of a given service if the loading speed is 2 seconds, and 3.3 pages when this speed is 8 seconds
Google
User engagement decrease
When the page loads for more than 3 seconds, more than half (53%) of users leave it, you can spend a lot of money on the usability of the page, appearance, functionality, good content, but the slow operation of the page means that more than half of the users will not even see it.
SmartFurniture
Traffic increase
Smartfurniture.com has accelerated the site and has seen a 20% increase in organic traffic
Pinterest
Conversion Rate increase
Traffic increase
Pinterest, accelerating its platform by 40%, recorded an increase in Google traffic and a 15% increase in registration
Yahoo
Traffic increase
Yahoo has seen a 9% increase in traffic for every 0.4 second improvement in page load speed
Unbounce
Time on Page increase
On websites that load 5 seconds (compared to 19s!) Users spend 70% more time
Mobify
Conversion Rate increase
Revenue increase
A 100ms decrease in checkout page load speed amounted to a 1.55% increase in session-based conversion, which in turn yielded an average annual revenue increase of nearly $530,000.
Unbounce
Bounce Rate reduction
Pages that load in 2 seconds have a bounce rate of 9%, and pages that load in 5 seconds have a 38% bounce rate
Financial Times
Revenue increase
If the store earns $ 100,000 per month (PLN 370,000), then improving the page loading speed by 1 second will bring an additional $ 7,000 per month (PLN 26,000).
DoubleClick
Ad View increase
Bounce Rate reduction
Time on Page increase
Pages that load in 5 seconds instead of 19 seconds (2016 average) have 25% higher ad viewership, 70% longer sessions and 35% lower bounce rate
DoubleClick
Bounce Rate increase
40% of consumers will leave a page that takes longer than three seconds to load.
Mozilla
Revenue increase
Mozilla noticed 60 million more downloads a year, only accelerating the website by 2.2 seconds
