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Full-spec Marketing Platform creation for Microsoft

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Full-spec Marketing Platform creation for Microsoft
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Challenge

Microsoft wanted to roll out a promotional campaign for Office 365 Business. The purpose of the Platform was to present the product, gain the interest of the recipients, and collect contact details of B2B leads.

Solution

  • Full-spec product

Result

We created an interactive Platform that dynamically adjusted the appearance, content, and product suggestions of Office 365, based on collected data on user behavior and needs. The Platform was running throughout the entire promotional campaign (6 months) and brought the expected results, which were B2B leads.

Hall of Fame

We focused on analyzing behavior and reading the user's needs. We used several innovative solutions, including content personalization, lead generation mechanisms, and marketing automation. Adjusting the appearance of the displayed content to the personality and type of the recipient resulted in a large number of acquired leads.
Challenge
Microsoft wanted to roll out a promotional campaign for Office 365 Business. The purpose of the Platform was to present the product, gain the interest of the recipients, and collect contact details of B2B leads.
Solution
  • Full-spec product
Result
We created an interactive Platform that dynamically adjusted the appearance, content, and product suggestions of Office 365, based on collected data on user behavior and needs. The Platform was running throughout the entire promotional campaign (6 months) and brought the expected results, which were B2B leads.
Hall of Fame
We focused on analyzing behavior and reading the user's needs. We used several innovative solutions, including content personalization, lead generation mechanisms, and marketing automation. Adjusting the appearance of the displayed content to the personality and type of the recipient resulted in a large number of acquired leads.

WEBINI PRESENTATION

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All the most important information about Webini in one place:

  • overview of our services,
  • description of our technologies, including DNA Framework,
  • portfolio with clients feedback.
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Paulina Maciboch
Paulina Maciboch
Client Partner